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For Immediate Release YAMNER & CO., INC. RECEIVES THE STREET.COM'S HIGHEST RATING AGAINST POWERHOUSES SCHWAB, AMERITRADE, AFHAUSER AND ETRADE February 10, 1999, Fair Lawn, NJ - In a recent survey and analysis of various brokerage firms, Gary Smith, lead columnist at TheStreet.com (NAS:TSCM) rated Yamner & Co., Inc. its top choice amongst powerhouses such as Schwab (NYSE: SCH), Ameritrade (NAS: AMTD), Etrade (NAS:EGRP) and Afhauser. Yamner & Co., Inc. is a leader in the financial services market, offering high networth, institutional as well as other retail clients one of the most technically advanced, agency-only trading desks on the Street. Servicing the financial markets for more than 24 years, Yamner & Co., Inc. prides itself in quality of execution, sincerity of effort and superiority of customer service. The Street.com series focused on the true cost and overall value offered by various broker dealers. It looked at things such as time of execution, quality of execution, employee's skill and experience, price improvement and customer service. Smith, referring to the quality of Yamner & Co., Inc.'s top traders, stated, "It's over! The journey is over!" Smith went on to call Yamner's top trader "He's ubiquitous. Not quite in that JJC (James Cramer) range, but electronically, he's up there." Smith eventually concluded that Yamner & Co., Inc. offered higher quality execution services resulting in higher quality execution prices and service. Smith also revealed that Yamner was one of the few firms who would take compound or conditional orders, calling this an 'extreme time saver'. In fact, he concluded that as one of the few firms that would take such orders, Yamner offered him additional trading opportunities not found elsewhere. Mathematically, Smith also concluded that for each 1000 orders he placed, the superior execution services resulted in savings of nearly $37,000. Smith also went on to state another significant advantage of doing business with Yamner was its extensive short inventory position available as a result of its clearing relationship with Pershing. Yamner had 30% more stock available for shorting in its real life trading versus Schwab, which offered the investor or trader greater trading opportunities. Yamner & Co., Inc. is a discount brokerage firm servicing the financial markets for nearly three decades. Yamner & Co., Inc.'s Tier One trading desk services both the small- and mid-sized institutional markets as well as the retail sector. The firm offers more than twenty-six execution systems and eighty-two liquidity sources. Contacts: Yamner & Co., Inc. |